The success of Apple and their App Store seems to have taken the mobile industry unawares - as a consequence we are seeing the rise of a variety of these application marketplaces from mobile operators, platform providers and handset manufacturers, amongst others and fragmentation becomes a significant issue.

This session will examine the impact of fragmentation and strategies to counter it. It will also delve into the latest innovations available to developers and how these are impacting the consumer, as well as pertinent issues such as pricing and marketing, channels to market and delivery mechanisms and how to get the application experience to the mass market.

Moderator - Caroline Lewko, Founder and Chief Executive Officer, WIP

09.00 - 09.20 - Presentation - The Telenor Experience: Open Doors as a Driving Force

Sissel Henriette Larsen, Director, Applications & Content Strategy, Telenor Group

09.20 - 09.40 - Presentation Title TBC

Rick Halton, Vice President, Worldwide Marketing, Communications & Media Solutions, HP

09.40 - 10.00 - Presentation Title TBC

Christos Georgiopoulos, General Manager, Developer Relations Division, Intel

10.00 - 10.30 - Panel Discussion Title TBC

Caroline Lewko, Founder and Chief Executive Officer, WIP

Sissel Henriette Larsen, Director, Applications & Content Strategy, Telenor Group

Rick Halton, Vice President, Worldwide Marketing, Communications & Media Solutions, HP

Christos Georgiopoulos, General Manager, Developer Relations Division, Intel