A full day session looking in detail at:

• Content Billing Capabilities for Mobile App Stores and Third Party Billing Relationships
• Strategic Business Transformation toward Cloud Computing and Service Oriented Architecture
• New Business Models enabled by Virtualization
• Making LTE Pay, Extending the Value Chain
• The Challenges and Opportunities of Backhaul on Demand

09.00-09.10 - Moderator 'Opening Remarks'

Rob Rich, Managing Director, TM Forum Insights Research

09.10-09.40 - Presentation 'Opening Keynote- Extending the Value-Chain/Cloud Services'

Mike Wright, Executive Director, Telstra Wireless

09.40-10.20 - Panel Discussion 'Making LTE Pay: Extending the Value Chain'

Ben McCahill, Director of Mobile Strategy, Tellabs

Patrick Parodi, Managing Director, EMEA, Exicon

Michel Burger, Head of Architecture, Internet Services, Vodafone

Eric Pradier, Vice President, Services, Motorola Home & Networks Mobility

Developed in Partnership with TM Forum